Annenberg student Angel Ho wins national PSA contest

Thursday, April 24, 2008

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A public service announcement (PSA) on managing debt that was written, filmed, and edited by Angel Ho, a Ph.D. student in the Annenberg School for Communication at the University of Pennsylvania, was named best in competition among competitive PSAs submitted by students throughout the country.

The contest, sponsored by the Service Employees International Union (SEIU) and the League of Young Voters (LYV), was titled “Keep it in Your Pants,” and was designed to help young people avoid what the SEIU and LYV calls “Debt Disease.”

Ho’s PSA featured an individual protecting his financial status by stuffing his cash, coins, credit cards, and wallet into condoms. The full PSA can be viewed at the link above. She won a $5,000 scholarship for school-related expenses.

“With the biggest banks in the United States – including the nation’s largest bank by deposits, Bank of America – increasingly marketing credit cards to college students in particular, the ‘Keep It In Your Pants’ contest is designed to focus attention on the growing problem of “Debt Disease” among young Americans,” SEIU and LYV said in a press release.

In addition to Ms. Ho, three other ASC students, Waldo Aguirre, Nehama Lewis, and Mike Serazio, had reached the competition's semi-finals. They all were enrolled in COMM 762, "PSA Production Seminar" this past semester.