Annenberg’s Bleakley, Hennessy, and Fishbein published in The Journal of Sex Research

         
From left, Amy Bleakley, Michael Hennessy, and Martin Fishbein

Annenberg’s Amy Bleakley, Ph.D., Senior Research Analyst in Health and Political Communication; Michael Hennessy, Ph.D., Senior Research Analyst in Health and Political Communication; and Martin Fishbein, Ph.D., Harry C. Coles, Jr. Professor of Communication published the article, “A Model of Adolescents' Seeking of Sexual Content in Their Media Choices” in The Journal of Sex Research (Vol. 46, July 2010).

 

 

This article reports on the extent to which adolescents report actively seeking sexual content in media, identifies from which media they report seeking, estimates the association between seeking sexual information and romantic and sexual behavior, and shows that active seeking of sexual content in media sources is explained by an intention to seek such content using the Integrative Model of Behavioral Prediction, a reasoned action approach. The data are a national sample of 810 adolescents aged 13 to 18 years. Results show that 50% of adolescents reported actively seeking sexual content in their media choices, which included movies, television, music, Internet pornography sites, and magazines. Males sought sex content more than females, and gender differences were greatest for seeking from Internet pornography sites, movies, and television. Path analysis demonstrate that seeking sexual content is well-predicted by intentions to seek, and intentions are primarily driven by perceived normative pressure to seek sexual content.