Annenberg, media development stakeholders to develop benchmarks on media impact in crisis situations

Recognizing that a strong and independent media is an integral building block for peace in developing countries and in countries emerging from crisis, the University of Pennsylvania and several partners are working together to enhance efforts to measure the impact of media interventions in conflict countries. In order to effectively leverage the power of media and communications to combat conflict and crisis, more knowledge is needed about whether and how existing efforts have succeeded and failed.