Prof. Krippendorff published in the Journal of Product Innovation Management

Klaus Krippendorff, Ph.D.

Klaus Krippendorff, Ph.D., the Gregory Bateson Professor for Cybernetics, Language, and Culture published an article in the Journal of Product Innovation Management 28,3: 411-418, 2011, titled: “Principles of design and a trajectory of artificiality.” It continues to explore the role of design in creating cultural artifacts of various degrees of materiality/virtuality.

 

The essay postulates a trend of dominant design problems from the early, largely industrially informed, product design to artifacts that are increasingly virtual, informational. interactive, and essentially social or cultural in nature. It calls for the reexamination of design principles that have come to us from the design of technology – engineering – to those that acknowledge artifacts as embedded in the cultural practices of everyday life. The approach advocated in this essay is called human-centered and attends to the human interfaces with material artifacts and with each other, especially to the interfaces with stakeholder networks that realize material and socio/cultural artifacts.