Seth K. Goldman, Ph.D., University of Pennsylvania, is a George Gerbner Post-doctoral Fellow at the Annenberg School for Communication. His research examines the effects of mass media and political communication on stereotyping and prejudice, especially in the context of political decision-making. He has articles published or forthcoming in Public Opinion Quarterly, American Journal of Political Science, and Political Communication. He is currently completing a book manuscript under contract with the Russell Sage Foundation titled, The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes.