Seth K. Goldman, Ph.D.

Seth K. Goldman, Ph.D., is an Honors Assistant Professor of Communication in the Department of Communication at the University of Massachusetts Amherst.  After receiving his doctoral degree from the University of Pennsylvania's Annenberg School for Communication, he served a two-year term as a George Gerbner Post-doctoral Fellow at Annenberg.

His research examines the effects of mass media and political communication on stereotyping and prejudice, especially in the context of political decision-making. He has articles published or forthcoming in Public Opinion Quarterly, American Journal of Political Science, and Political Communication. His forthcoming book is titled, The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes.


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