Research on cultural industries, especially at the intersection of new media, marketing and society. Studies on database marketing, media and privacy, the process of innovation in the mass media, and the relationship between media and the medical system.
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Biography
Joseph Turow is Robert Lewis Shayon Professor of Communication at the University of Pennsylvania's Annenberg School for Communication.
A 2005 New York Times Magazine article referred to Professor Turow as “probably the reigning academic expert on media fragmentation.” He has authored eight books, edited five books, and written more than 100 articles on mass media industries. A few of his titles are Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006); Breaking Up America: Advertisers and the New Media World (University of Chicago Press, 1997; paperback, 1999; Chinese edition 2004), The Hyperlinked Society: Questioning Connections in the Digital Age (edited with Lokman Tsui, U of Michigan Press, forthcoming Summer 2008), and Playing Doctor: Television, Storytelling and Medical Power (Oxford, 1989).
Professor Turow’s continuing national surveys of the American public on issues relating to marketing, new media, and society have received a great deal of attention in the popular press as well as in the research community. He has written about media and advertising for the popular press, including American Demographics magazine, The Washington Post, Boston Globe and The Los Angeles Times. His research has received financial support from the John D. and Catherine T. MacArthur Foundation, the Kaiser Family Foundation, the Robert Wood Johnson Foundation, the Federal Communications Commission and the National Endowment for the Humanities, among others.
The recipient of a number of conference paper and book awards, Professor Turow has lectured widely and been invited to give the Pockrass Distinguished lecture at Penn State University and to be a Chancellor's Distinguished Lecturer at LSU. He has served as the elected chair of the Mass Communication Division of the International Communication Association. Professor Turow currently serves on the editorial boards of The Journal of Broadcasting and Electronic Media, Poetics, and New Media & Society.
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Selected Books by Joseph Turow
Niche Envy: Marketing Discrimination in the Digital Age
Media Today: An Introduction to Mass Communications
The Hyperlinked Society: Questioning Connections in the Digital Age
Breaking up America: Advertisers and the New Media World
The Wired Homestead
Playing Doctor: Television, Storytelling and Medical Power
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Blog
www.joeturow.blogspot.com
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Dr. Turow on Video
Dr. Turow moderated a panel discussion,
"Can Privacy Education Help Consumers?" during the Annenberg Washington Series, a media event sponsored by Annenberg Penn and Annenberg at the University of Southern California.