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What makes good children’s media (Television, movies, books, games, etc.)?

What hold’s a child’s attention?

What makes them want to watch one program, but not another?

We’re going to find out.

Through an effort with the Corporation for Public Broadcasting, the Annenberg School for Communication will develop the guidelines, measurements, and benchmarks that developers of children’s media can use to create content that has laboratory-proven ability to help children learn.

Our full web site is under construction, but you can sign up for news alerts on our studies and progress, and be alerted when the site is complete. We look forward to sharing our information with you.