n Communication
130

Professor Joseph Turow

Aim of the class

n More on media genre

n Highlights on law and the media

Summing up so far--

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n An ad is a message that explicitly aims to direct favorable attention to certain goods or services.

n Advertisements

n Advertising is storytelling that also tells us about society and its institutions.

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n The “stories” reflect the way the advertisers construct the target audience.

n Ad creators often borrow elements from other genres

n General advertising involves far more than explicit messages.

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¡ An entire industry supports it.

n The Education & Information Genres

n What is the difference between them?

n The increasing commercialization of information.

n Leads to increased distance between information rich and poor.

n Affects education

The Government, Law & Media

n Setting of boundaries

n First Amendment—1791

n “Congress shall make no law…

n Abridging the freedom of speech, or of the press….”

n Largely ignored until Ben Gitlow case of 1925.

n Other examples of government structural influences

n FCC:

n Congress:

n Rewrite of Telecom Act of 1996

n Network neutrality

n Universal service fund

n FCC content regulations

n Network Neutrality

n Commissioners Martin, Copps and Adelstein

n Vs Google and Peer-to-Peer slowdowns

n FTC enforcement

n Adware:

Copyright in 21^st century

n “Fair Use”

n Amount used

n Purpose - Transformational

n Does it make the original less valuable?

n Difficulties for artists, academics

n Eyes on the Prize in DVD

n Prime Time Doctors clips

Legal Policy
in the New Digital World

n Should “real” law enforcement be involved if you steal someone’s materials in a gaming environment?

n Can people challenge a virtual world’s EULA if it appears to be interfering with their desire to make the most of that world?

n Should Google be regulated?