n Communication
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Professor Joseph Turow

n Case Study 3: Electronic Book Searching and Selling

n Amazon

n Google

n Will publishers sell without retailers?

Disintermediation

n Case study 4:
Books and the Digital World

Texts and the Web

The “e-book”

Amazon Kindle

The flexible “book”

n THE NEWSPAPER BUSINESS

n Newspaper stats point to problems

n But newspapers are reinventing themselves.

n How is this reinvention taking place?

n What considerations are shaping it?

n In the face of these changes, what are the prospects of the newspaper?

n Cause of drop

n Long term turn to TV and elsewhere

n Free dailies in some areas

n The internet

n Now even big dailies are suffering

n Weeklies not affected as much

n Chains are still making money

n But revenues stagnant or down

n Declining margins

n Knight Ridder, Dow Jones bit the dust

n Problems with Trib, EW Scripps, Advance, Times

n Loans due

n Stocks down

n Financing the newspaper

n Advertising

¡ Retail

¡ Classified

¡ National

¡ Inserts

n Advertising challenges

n Circulation Challenges

n Production

n Up to 2005 – deadlines

n Post 2005: 24/7

n The web paper

n Local

n Distribution

n Physical

n Where to distribute

n Virtual – mobile

n Exhibition

n Digital distribution

n Total Market Coverage

n Marriage Mail

n Building Print Readership

n More Attractive and Colorful Layouts

n Sections Designed to Attract Crucial Audiences

n Emphasizing Localism

n
Building Digital Newspapers

n Separate auto and classified sites—CareerBuilder.com; AutoTrader.com

n A lot of people also visit the papers online

n Forms of advertising

n Display

n Third party advertisers

¡ Yahoo Newspaper Consortium

¡ Google Print Ads (780 daily papers)

¡ AP Digital Cooperative-Mobile News Net

¡ Rubicon

n But the CPMs don’t come close to print CPMs.

n Why?

n Remnents – are they useful?

n Hot Question:

n Will the internet cripple--

o Investigative
journalism

o Beat journalism

o New styles:
crowdsourcing

n E-papers and Personalization

n What would it be like?

¡ New physical forms—plastic sheets