n Communication
130

Professor Joseph Turow

Exam 2: Thursday - Weeks 6a-9b, including chapters 7 through 10.

n Aim of this class:

n The Recording Industry

n Are Records Broken?

n Why is this happening?

n So what is the recording industry like?

n Major propositions about the recording industry:

n It is international in ownership.

n It is fragmented at the production end.

n It is highly concentrated at the distribution end.

n Importance of “labels”

n Sales of Music Genres

n CD Sales on Top / Cassettes Dead

n 10-34: 50% of Sales /
45+ Growing * Walmart King

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n MAJOR CHALLENGE OF DISTRIBUTION & EXHIBITION:

Getting the audience to want the recording when it can’t hear it in the store or on the ads.

n Radio airplay is still a major tactic:

n Has benefits and drawbacks.

n Trying to guide air play:

n Alternative music promotion venues

n So where go the Recording Firms?