• Communication 130

• Professor Joseph Turow

• Final Exam

• Tuesday

• December 16

• 9AM

• IN THIS ROOM

• PAPER:

• Due Tuesday

• Aim of this class:

• The movie industry

• Despite the Fin-Syn drawbacks, ABC, NBC and CBS were flying high in the 1970s.

• But a technology was in the wings that would begin to tear away at broadcast TV’s dominance.

• The technology was coaxial cable.

• The technology was coaxial cable.

• Rise of Cable TV

• Coaxial cable was not really a new technology in the 1970s.

• Early uses as CATV

• Beginning in the late 1970s, the FCC started assigning a large number of new, mostly UHF, broadcast TV licenses.

• As a result, the number of "independent" TV broadcasters soared.

• The early 1980s saw the start of a raft of new satellite-delivered television channels.

• As the number of cable channels grew, so did the number of broadcast outlets.

• The Telecommunications Act of 1996 got rid of the fin/syn rules.

• In the 1990s, Twentieth Century Fox and Disney owned, while Paramount and Warner had small-scale broadcast operations.

• Perhaps most important to Hollywood's link to television of all sorts was its reputation for creating popular programming.

• Ironically, the Hollywood film industry, which fifty years earlier had pretended that TV would go away, was deeply involved in this new era.

• Movie powerhouses and VCRs

• Rise of Fox & other new networks.

• Spread of the video cassette recorder (the VCR) and direct-to-home satellite services.

• Use of computer services.

• Competition for viewers between producers and distributors increased enormously.

• The movie industry today

• Theatrical Still the Launchpad

• The Television Industry

• An overview of the TV industry

• TV broadcasting

• Cable services

• Satellite services

• TV Broadcasting

• VHF / UHF

• Commercial / Noncommercial

• Networks Big 4, CW, MyNetworkTV, Pax

• Univision and Telemundo

• Network affiliates

• Station groups

• Cable & Satellite

• Dual revenue streams

• Cable MSO

• Cable nets – or, subscription nets

• The RBOCS

• DBS

• HDTV

• Production in the TV industry

• Producing the lineup on cable & satellite

• License fees

• Tiers

• Basic

• Enhanced basic

• Digital

• PPV

• VOD

• Producing the broadcast channel lineup

• Movement to digital TV 2009, gives local broadcasters as many as 4 channels—channel multiplexing

• Allows HDTV

• Producing individual channels

• Determining the intended audience

• The competition

• Available pool of viewers

• The interests of sponsors

• The costs of relevant programming

• Ratings

• People meter

• Diaries

• Sweeps

• HH, 18-49

• New C3 ratings system

• Preparing a Schedule

• Day parts

• Prime time

• Series

• Lead-in, sampling, lead-out

• Hammock

• Producing individual programs

• Pitches and formulas

• Treatment

• Format of a show

• Concept testing

• Pilot

• Preview theaters

• Licensing a show

• Distribution

• Network

• Syndication – new and off-network

• Stripping

• International distribution

• Challenges to Traditional Production and Distribution

• Competitors to TV time: videogames, internet, DVD player, DVR

• Nets responding by-

• Insisting on DVR ratings

• Allowing cable to program VOD

• Putting shows on web

• DVD box sets

• Short versions on mobile