Joseph Turow

˜ Research and Scholarship

Books

Joseph Turow and Lokman Tsui (editors), THE HYPERLINKED SOCIETY: QUESTIONING CONNECTIONS IN THE DIGITAL AGE. Ann Arbor, Michigan: University of Michigan Press, Summer 2008.

Brooke Duffy and Joseph Turow (editors), KEY READINGS IN MEDIA TODAY (New York and London: Routledge), in press for Summer 2008.

Matt McAllister and Joseph Turow (editors), THINKING CRITICALLY ABOUT ADVERTISING AND CONSUMER CULTURE, New York and London: Routledge, in press for 2009.

NICHE ENVY: MARKETING DISCRIMINATION IN THE DIGITAL AGE. Cambridge, MA: MIT Press, 2006.

Joseph Turow and Andrea Kavanaugh (editors), THE WIRED HOMESTEAD: AN MIT PRESS SOURCEBOOK ON THE INTERNET AND THE FAMILY. Cambridge, MA: MIT Press, 2003.

MEDIA TODAY: AN INTRODUCTION TO MASS COMMUNICATION 2^nd edition. Boston: Houghton Mifflin, 2003; 1^st edition, 1999. Completely revised 3^rd edition to be published by Routledge, Summer 2008.

BREAKING UP AMERICA: ADVERTISING AND THE NEW MEDIA WORLD. University of Chicago Press, 1997; paperback edition, 1998. Mainland Chinese translation Trans. by Bin Hong. Beijing: Huaxia Press, 2003.. Chapter 1 reprinted in the college composition anthology, The Contemporary Reader, Seventh Edition, edited by Gary Goshgarian (Addison Wesley Longman, 2001).

MEDIA SYSTEMS IN SOCIETY: UNDERSTANDING INDUSTRIES, STRATEGIES, AND POWER. New York: Longman, 1992; second edition 1997.

PLAYING DOCTOR: TELEVISION, STORYTELLING, AND MEDICAL POWER. New York: Oxford University Press, 1989.

MEDIA INDUSTRIES: THE PRODUCTION OF NEWS AND ENTERTAINMENT. New York: Longman, 1984.

CAREERS IN MASS MEDIA. Chicago: Science Research Associates, 1984 (editor).

ENTERTAINMENT, EDUCATION, AND THE HARD SELL: THREE DECADES OF NETWORK CHILDREN'S TELEVISION. New York: Praeger, 1981.

GETTING BOOKS TO CHILDREN: AN EXPLORATION OF PUBLISHER-MARKET RELATIONS. Chicago: American Library Association, 1979

Monographs and Reports

Joseph Turow (University of Pennsylvania), Christopher Hoofnagle, Deirdre Mulligan, Nathaniel Good, and Jens Grossklags (U.C. Berkeley Boalt Hall School of Law), “The FTC and Consumer Privacy in the Coming Decade,” Presented at the Federal Trade Commission meeting, “Protecting Consumers in the Next Tech-ade,” November 8, 2006.

Joseph Turow, “Open to Exploitation: American Shoppers Online and Offline,” Report of the Annenberg Public Policy Center, June 2005.

“Prime Time Doctors: Why Should You Care?” a Multi-media essay on DVD, distributed to approximately 20,000 first-year US medical students by the Robert Wood Johnson Foundation each summer of 2003, 2004, 2005, 2006, and 2007.

Joseph Turow, Kara Coluccio, Alyssa Hersh, Lee Humphries, Lela Jacobsohn, and Nadia Sawicki, “Discussions of Health Websites in Medical and Popular Media.” A Report from Consumer WebWatch, a project of Consumers Union, August 2003.

“Americans and Online Privacy: The System is Broken.” Report of the Annenberg Public Policy Center, June 2003.

Matthew McAllister and Joseph Turow (editors), “Commercialism and the New Media,” special issue of Journal of Broadcasting and Electronic Media 46:4 (December, 2002).

Joseph Turow and Rachel Gans, “As Seen on TV: Health Policy Issues on TV’s Medical Dramas.” A Report from the Kaiser Family Foundation, July 2002.

“Web Sites and the 2000 Election.” Coordinated and edited three reports to the Pew Charitable Trusts, July 2002.

Joseph Turow, “Public Policies on Children’s Websites: Do They Play By the Rules?” Report No. 38 of the Annenberg Public Policy Center, March 2001, 22 pages.

Joseph Turow and Lilach Nir, “The Internet and the Family 2000: The View From Parents, the View from Kids.” A Report from the Annenberg Public Policy Center of the University of Pennsylvania, 35 pp.

"The Internet and the Family: The View from Parents, the View from the Press." A Report from the Annenberg Public Policy Center of the University of Pennsylvania under the direction of Joseph Turow, May 1999, 42 pp. Reprinted in Spanish by Professor Carole Cummings for a Web site on Youth and Internet established at Diego Portales University in Santiago, Chile.

"Call-In Political Talk Radio: Background, Content, Audiences, Portrayal in Mainstream Media," A Report from the Annenberg Public Policy Center of the University of Pennsylvania under the direction of Joseph Cappella, Joseph Turow and Kathleen Jamieson, and funded by the Ford Foundation and the Carnegie Foundation of New York, August, 1996, 72 pp.

"Program Trends in Network Children's Television, 1948-1978." Washington, DC: Federal Communications Commission, 1979, 74.

Articles in Refereed Scholarly Journals

Joseph Turow, Michael Hennessy, and Amy Bleakley, “Consumers’ Understanding of Privacy Rules in the Marketplace: Findings from a National Survey,” JOURNAL OF CONSUMER AFFAIRS, in press for February 2008.

Joseph Turow, Deirdre Mulligan, and Christopher Hoofnagle, “The Federal Trade Commission and Consumer Privacy in the Coming Decade,” I/S: A JOURNAL OF LAW AND POLICY FOR THE INFORMATION SOCIETY 3:3 (Winter 2007-08): 723-750.

Joseph Turow and Michael Hennessy, “Internet Privacy and Institutional Trust: Insights From a National Survey,” NEW MEDIA AND SOCIETY 9:2 (April, 2007) pp. 300-318.

Laura Grindstaff and Joseph Turow, “Television Sociology,” ANNUAL REVIEW OF SOCIOLOGY 32 (2006) pp. 103-125.

“Audience Construction and Culture Production: Marketing Surveillance in the Digital Age,” ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, vol. 597, January 2005, pp. 103-121. Reprinted in Michael Hinner, editor, FREIBERGER BEITRAGE ZUR INTERKULTURELLEN UND WIRTSCHAFTSKOMMUNIKATION, Vm 3 (Munich, Germany: Peter Lang, 2007).

“’The Answers Are Always In The Body’: Forensic Pathology In Us Crime Programmes,” THE LANCET 364 (December, 2004), pp. 54-55.

“Internet Power and Internet Power and Social Context: A Globalization Approach to Web Privacy Concerns, JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA, Fall 2003. (Co-author with Rivka Ribak)

Matthew P. McAllister and Joseph Turow, “Commercialism in the New Media World,” JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA, 46:4 (December 2002), pp. 505-514.

“Family Boundaries, Commercialism and the Internet,” JOURNAL OF APPLIED DEVELOPMENTAL PSYCHOLOGY, 22, (2001) 73-86.

“Domestic Zealotry and the Press: The Case of Kevorkian’s Euthanasia Incident,” JOURNALISM 1:2 (August, 2000), pp. 197-216. (First author, with Arthur Caplan and John Bracken.)

“Television Entertainment and the US Health Care Debate,” THE LANCET 347: 9010 (May 4, 1996), pp. 1240-44. Reprinted (in Spanish) as “Las series televisas y el debate sobre la sanidad norteamericana,” in Medicina y denos de comunicacion (Barcelona, Spain: Fundacion Dr. Antonio Esteve, 1997), pp. 37-43.

“Hidden Conflicts and Journalistic Norms: The Case of Self-Coverage," JOURNAL OF COMMUNICATION 44:2 (Spring, 1994) 29-46. Reprinted in The International Library of Politics and Comparative Government (Aldershot, England: Ashgate Publishing Ltd; forthcoming).

"The Organizational Underpinnings of Contemporary Media Conglomerates," COMMUNICATION RESEARCH 19:6, December 1992. Reprinted in Peter Golding and Graham Murdock, (Eds.), THE POLITICAL ECONOMY OF MEDIA (Cheltenham, England: Edward Elgar, forthcoming).

"On Reconceptualizing 'Mass Communication,'" JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, Spring 1992, pp. 105-109.

"The Challenge of Inference in Interinstitutional Research on Mass Communication," COMMUNICATION RESEARCH, 18:2 (April 1991) 222-239.

"Public Relations and Newswork: A Neglected Relationship," AMERICAN BEHAVIORAL SCIENTIST 33:3 (November/December 1989) 206-212.

"Cultural Argumentation and the Mass Media: A Perspective For Research," COMMUNICATION, 8:2 (Autumn 1985) 139-164.

"Hospitals and Hospital Administrators on Television," HOSPITALS AND HEALTH SERVICES ADMINISTRATION, Journal of the American College of Hospital Administrators 30:6 (November/December, 1985) 96-106.

"Television, the Treatment of Illness, and the Portrayal of Institutional Change," JOURNAL OF COMMUNICATION 35:4 (Autumn, 1985), 36-52 (first author with Lisa Coe). Reprinted in G. Kreps and B. Thornton (eds.), Health Communication: Theory & Practice 2nd Edition (Waveland Press, 1992).

"TV's Effects on Children: What the Experts Believe," COMMUNICATION RESEARCH REPORTS 2:1 (December 1985 149-155 (alphabetically ordered authorship with Carl Bybee and Danny Robinson).

"A Mass Communication Perspective on Publishing," JOURNAL OF POPULAR CULTURE (Spring 1984) 100-109.

"Local TV: Producing Soft News," JOURNAL OF COMMUNICATION (Spring, 1983) 111-123.

"Producing TV's News: How Important is Community?" JOURNAL OF COMMUNICATION (Spring 1982) 186-193.

"Determinants of Parental Guidance of Children's TV Viewing for a Special Subgroup: Mass Media Scholars," JOURNAL OF BROADCASTING 26:3 (Fall, 1982) 697-711 (alphabetically ordered authorship with Carl Bybee and D. Robinson).

"The Role of 'The Audience' in Publishing Children's Books" JOURNAL OF POPULAR CULTURE 16:2 (Fall, 1982) 90-100.

"Broadcast Television's Publicity Outlets: An Initial Investigation," PUBLIC RELATIONS REVIEW 7:3 (Fall, 1981) 111-123 (first author with Ceritta Park).

"Non-fiction on Commercial Children's Television: Trends and Policy Implication," JOURNAL OF BROADCASTING 24:4 (Fall, 1980) 437-448.

"Television Sponsorship Forms and Program Subject Matter," JOURNAL OF BROADCASTING 24:3 (Summer, 1980) 381-399.

"Occupation and Personality on Television Dramas: An Industry View," COMMUNICATION RESEARCH 7:3 (July 1980) 295-318.

"Casting For Television: The Anatomy of Social Typing," JOURNAL OF COMMUNICATION 28:4 (Autumn, 1978) 18-24.

"The Impact of Differing Orientations of Librarians on the Process of Book Selection: A Case Study of Library Tensions." THE LIBRARY QUARTERLY (The University of Chicago Press) 48:3 (July, 1978) 278-292.

"Another View of Citizen Feedback to the Mass Media," PUBLIC OPINION QUARTERLY 41:4 (Winter, 1977-78) 534-543.

"Advising and Ordering: Daytime, Prime Time," JOURNAL OF COMMUNICATION 24:2 (Spring, 1974) 138-140.

"Talk Show Radio As Interpersonal Communication," JOURNAL OF BROADCASTING 18:2 (Spring, 1974) 171-191.

"Dickens and Fire Imagery," REVUES DES LENGUES VIVANTES 40:4 (Winter, 1974) 359-370 (second author with Benjamin Fisher).


Book Chapters

J Turow , “Segment-Making and Society-Making Media: What is a Good Balance?” In Academic Committee of Beijing Forum, SELECTED PAPERS FROM THE BEIJING FORUM (Beijing, China) in press

J Turow, “George Gerbner.” In Wolfgang Donsbach, editor, International Encyclopedia of Communication. London: Blackwell Publishing, 2008.

“Rethinking Television in the Digital Age,” In Lilie Chouliaraki and Mette Morsing (Eds.), MEDIA, ORGANISATIONS AND IDENTITY. Palgrave, forthcoming in 2008.

“Advertisers and Audience Autonomy at the End of Television,” In E. Katz and P. Scannell, Eds., THE END OF TELEVISION? New York: Routledge, forthcoming.

“George Gerbner (1920-2006),” In ENCYCLOPEDIA OF COMMUNICATION. New York: Blackwell Publishing (forthcoming).

J Turow and R Gans-Boriskin, “From Expert in Action to Existential Angst: A Half Century of Television Doctors.” In L Reagan and P Treichler (Eds.) Medicine’s Moving Pictures. State University Press of New York, 2007.

Jessica Taylor-Piotrowski and Joseph Turow, “Children and the Internet.” In Jeffrey Jensen Arnett, Ed., ENCYCLOPEDIA OF CHILDREN, ADOLESCENTS, AND THE MEDIA. Newbury Park, CA: Sage, 2007.

“Cracking the Consumer Code: Advertising, Anxiety and Surveillance in the Digital Age.” In Kevin Hagerty and Richard Ericson, Eds., THE NEW POLITICS OF SURVEILLANCE AND VISIBILITY. Toronto: University of Toronto Press, 2006.

“Taken to Extremes: Newspapers and Kevorkian’s Televised Ethanasia Incident.” In Lester Friedman, Eds., CULTURAL SUTURES: MEDICINE AND MEDIA. Durham, NC: Duke University Press, 2004.

“Introduction to the Wired Homestead,” in Joseph Turow and Andrea Kavanaugh (editors), THE WIRED HOMESTEAD: AN MIT PRESS SOURCEBOOK ON THE INTERNET AND THE FAMILY. Cambridge, MA: MIT Press, 2003.

Joseph Turow and Rivka Ribak, “Toward a World System Perspective on Cross-National Web Research” in Robin Mansell, Rohan Samarajiva, and Amy Mahan, NETWORKING KNOWLEDGE FOR INFORMATION SOCIETIES: INSTITUTIONS & INTERVENTION (Delft, the Netherlands: University of Delft Press, 2002).

“U.S. Television Broadcasting,” ENCYCLOPEDIA OF COMMUNICATION AND INFORMATION. (New York: Macmillan, in press).

With Lilach Nir, “The Internet and the Family: The View From Parents,” in Cecilia von Feilitzen amd Ulla Carlsson (ed.s), Children in the New Media Landscape. (Goteborg, Sweden: UNESCO International Clearinghouse on Children and Violence on the Screen, 2000), pp. 331-348.

"Segmenting, Signaling and Tailoring: Probing the Dark Sides of Target Marketing," in Robin Andersen and Lance Strate (editors), CRITICAL STUDIES IN MEDIA COMMERCIALISM (New York: Oxford University Press, 2000).

"Marcus Welby, M.D." and "Medic" essays in Horace Newcomb, THE ENCYCLOPEDIA OF TELEVISION (Chicago: Fitzroy Dearborn, 1997).

"James Dean in a Surgical Gown," in Lynn Spigel and Michael Curtin (eds.), THE REVOLUTION WASN’T TELEVISED (New York and London: Routledge, 1996).

"Geschichtenerzalen im Zeitalter der Medien-Synergie" ("Storytelling and Media Synergy"), in B. Franzmann, et. al. (eds.), AUF DEN SHULTEN VON GUTENBERG (ON GUTENBERG'S SHOULDERS (Mainz, Germany: Stiftung Lesen, 1994), pp. 240-245.

"A Mass Communication Perspective on Entertainment Industries," in J. Curran and M. Gurevitch (eds.), CULTURE, SOCIETY, AND THE MEDIA 2nd Edition. London: Edward Arnold, 1992; New York, Routledge, 1992.

"Power Roles and News Organizations," in C. Stratos (ed.), THE WORLD OF NEWS. Athens, Greece: Gnosis Publishing Company, 1991. Translated into Greek.

"Media Industries, Media Consequences: Rethinking Mass Communication," in J. Anderson (ed.), COMMUNICATION YEARBOOK. Newberry Park, CA.: Sage Publications, 1990.

"The Critical Importance of Mass Communication As a Concept," in B. Ruben and L. Lievrow (eds.), INFORMATION AND BEHAVIOR. New Brunwick, NJ: Transaction Books, 1990, pp. 9-20.

"Television and Institutional Power: The Case of Medicine," in B. Dervin, L. Grossberg, and E. Wartella, RETHINKING COMMUNICATION: PARADIGM EXEMPLARS. Newberry Park, CA.: Sage Publications, 1989, pp. 454-473.

"Publishing Industry," in Erik Barnouw (ed.), THE INTERNATIONAL ENCYCLOPEDIA OF COMMUNICATION. New York: Oxford University Press, 1989, Volume 3, pp. 402-406.

"Learning to Portray Institutional Power: The Socialization of Creators in Mass Media Organizations," in Phillip Tompkins and Robert McPhee (eds.), ORGANIZATIONAL COMMUNICATION: TRADITIONAL THEMES AND NEW DIRECTIONS. Beverly Hills: Sage Productions, 1985, pp. 211-234.

"The Influence of Pressure Groups on Television Entertainment: A Framework for Analysis," in W. Rowland and B. Watkins, INTERPRETING TELEVISION. Beverly Hills: Sage Publications, 1985, pp. 142-164.

"Corporate Planning and Media Culture," in Robert Bostrom (ed.), COMMUNICATION YEARBOOK 7. Beverly Hills: Sage Publications, 1983, pp. 412-442.

"Unconventional Programs on Commercial Television: An Organizational Perspective," in C. Whitney and J. Ettema (eds.), INDIVIDUALS IN MASS MEDIA ORGANIZATIONS. Beverly Hills: Sage Publications, 1981, pp. 107-130. Reprinted in D. Thomas, STUDIES IN MASS COMMUNICATION. Norwood, New Jersey: Ablex, 1984, pp. 77-95.

"Client Relationship and Children's Book Publishing," in Paul Hirsch, Peter Miller, and F. Gerald Kline (eds) STRATEGIES FOR COMMUNICATION RESEARCH. Beverly Hills: Sage Publications, 1978, pp. 79-92.

Commentaries and Book Reviews

“Don’t Give Google Double the Power,” San Francisco Chronicle, October 3, 2007, B-9.

“Wir Erleben Die Geburtsstunde Giner Kultur Der Verdächtigungen,” GDI Impulse (Zurich, Switzerland), Fall 2007, pp. 64-69

Joseph Turow, Robert Gellman and Judith Turow, “Why Marketers Want Inside Your Medicine Cabinet,” San Francisco Chronicle, March 5, 2007, p. D-9.

Joseph Turow, Robert Gellman and Judith Turow, “Personalized Marketing of Health Products the 21^st Century Way,” Virtual Mentor: American Medical Association Journal of Ethics, March 2007 (9:3), pp. 206-209.

“Hidden Messages: Is New Technology Empowering Consumers – Or Marketers,” Boston Globe, August 27, 2006, p. D6.

“Industrial Folklore: George Gerbner’s (Tele)Vision,” The American Interest 1:4 (Summer, 2006), pp. 101-106.

“Have They Got a Deal For You; It’s Suspiciously Cozy in the Cybermarket,” The Washington Post, June 19, 2005 An invited essay for the Sunday edition; republished in Newsday, the Pittsburgh Post-Gazette, and other newspapers.

“The Challenges Facing Advertising,” a Daily Brief commissioned by the Oxford Analytica consulting firm, week of January 19, 2004.

Book review of Commercial Culture: The Media System and the Public Interest by Leo Bogart in Public Opinion Quarterly (in press).

Joseph Turow, John Bracken, and Lilach Nir, “Special Report--The Internet and the Family: The View from the Press,” On the Internet: An International Publication of the Internet Society, July/August, 1999, pp. 26-41.

Joseph Turow and Arthur Caplan, "Media dropped the ball on Kevorkian broadcast," Detroit Free Press, Sunday, February 28, 1999, page 3J

"Workplace Bathroom as Think Tank," Los Angles Times, March 2, 1998, pp. F8-F9.

“Breaking Up America: The Dark Side of Target Marketing,” AMERICAN DEMOGRAPHICS, in November, 1997.

"Image Tribes," Pennsylvania Gazette, May 1997.

"Interview with Larry King" In Larry King, Future Talk (New York: Harper Collins, 1997).

“Print Media Coverage of Political Talk Radio,” Annenberg School For Communication, August, 1996.

“Television’s Doctor Shows,” ENCYCLOPEDIA BRITANICA 1996 MEDICAL ANNUAL (Chicago: Encyclopedia Britannica, 1995), pp. 104-117.

"Doc Shows Give Wrong Health-Care Diagnosis," Los Angeles Times, October 31, 1994, p. F3.

"Book Review" of SOCIETY'S IMPACT ON TELEVISION, by Gary Selnow and Richard Gilbert, JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA, Summer, 1994, pp. 367-369.

"Book Review" of PUBLIC RELATIONS ANNUAL by Larissa Grunig and James Grunig, JOURNAL OF COMMUNICATON.

"Commentary: Now's the Right Time for Dr. Kildare and Ben Casey," LOS ANGELES TIMES, December 18, 1993, p. F17, F22.

"Commentary: Just Boys or Civilization Destroyers? Say what you will about the moronic duo [Beavis and Butt-head], they've helped to cement MTV's identity with viewers and advertisers," LOS ANGELES TIMES, September 12, 1993, Sunday Calendar Section, p4 and 73.

"Commentary: Can a Meanie Make It in Sitcomland?" LOS ANGELES TIMES, December 29, 1992, p. F3 and F5.

"Book Review" of ORGANIZATIONAL LIFE ON TELEVISION by Leah Vande Berg and Nick Trujillo in JOURNALISM QUARTERLY.

Book Review" of AN EMPIRE OF THEIR OWN by Neal Gabler in JOURNAL OF COMMUNICATION, Autumn 1989.

"Book Review" of THE HOLLYWOOD TELEVISION PRODUCER by Muriel Cantor in JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA 32:4 (Fall,.1988), 495-97.

"Television Doctors and the Real World," RESIDENT & STAFF PHYSICIAN, July 1986, 74-79.

"Book Review" of TELEVISION IN THE PUBLIC INTEREST by Michael Botein and David Rice in CONTEMPORARY SOCIOLOGY.

"Book Review" of POSITIVE IMAGES: BREAKING STEREOTYPES WITH CHILDREN'S TELEVISION by Jerome Johnstone and James Ettema in AMERICAN JOURNAL OF SOCIOLOGY.

"Children's Television" entry (on program THE SMALL FRY CLUB) in Clifford Johnson, THE BOOK OF DAYS. Ann Arbor, Michigan: Pierian Press, 1987 (with Wendy Hajjar).

"A View of Broadcast Museums," VARIETY (April 9, 1986) 96, 111.

"Book Review" of CREATING MEDIA CULTURE by Robert Snow

in JOURNAL OF COMMUNICATION 34:3 (Summer, 1984) 193-196.

"Book Review" of BOOKS: THE CULTURE AND COMMERCE OF PUBLISHING BY L. Coser, C. Kadushin, and W. Powell, in LIBRARY QUARTERLY 53:2 (Spring, 1983, 191-192.

Book Review of OBJECTIVITY AND THE NEWS by Dan Schiller, in LIBRARY QUARTERLY 52:1 (January, 1982) 70-71.

"Book Review" of TELEVISION TODAY in LIBRARY QUARTERLY 51:4 (October, 1981) 454-456.

"Book Review" of PROGRESS IN THE COMMUNICATION SCIENCES edited by Melvin Voigt and Gehardt Hanneman, in Library Quarterly 51:1 (October, 1981) 126-127.

"Expanding the Spectrum of Choice in the Mass Market," SIGNAL (the official newsletter of the International Reading Association's Special Interest Group on Adolescent Literature) 3:6 (February, 1978) 1-3.

"Book Review" of TUBE OF PLENTY: THE EVOLUTION OF AMERICAN BROADCASTING by Eric Barnouw, in JOURNAL OF BROADCASTING 21:1 (Winter, 1977).

"Book Review" of POWER TO PERSUADE: MASS MEDIA AND THE NEWS by Robert Cirino, in JOURNAL OF BROADCASTING 19:3 (Summer, 1975) 378-379.