Concentrations

Communication Major Concentrations, Annenberg School for Communication

Concentrations give our majors an opportunity to pursue their personal interests within the diverse field of Communication. In some cases, these concentrations can also help students market themselves for employment or graduate school in a related field.

While it is not a requirement, Communication majors have the option to declare one concentration, which requires a student to complete five courses.

Three of the five should be Communication courses that coincide with the major’s intermediate or advanced requirement, and can be chosen from each concentration’s list below.

The remaining two courses are “cognate courses,” which must relate to the subject area, but be offered by other schools or departments at Penn. Be sure to consult with Alison Feather, Annenberg’s Director of Student Services, on your cognate course selections. Click here to schedule an appointment with Alison.

The following are the available concentrations, followed by a suggested list of the Annenberg courses that count toward each one. Students choose three from their concentration’s respective list, in addition to the two cognate courses from outside Annenberg. If students are interested in counting Communication courses that are not listed below toward a concentration, please discuss your options with Alison Feather.

Please also note that some of the courses listed below may not be offered every school year. 

Political Communication

COMM 209: Urban Communication (Peterkin Bell)
COMM 217: New Media Journalism and Politics in the Trump Era (Fineman)
COMM 226: Introduction to Political Communication (Jamieson)
COMM 290: Media and Political Trust (Daniller)
COMM 292: WARNING! Graphic Content - Political Cartoons, Comix, and the Uncensored Artistic Mind (Booth)
COMM 323: Contemporary Politics, Policy, and Journalism (Hunt)
COMM 332: Survey Research and Design (Dutwin)
COMM 381: The Journalism of Social Change (Fineman)
COMM 390: Media and Diplomacy in the Arab-Israeli Conflict (Gilboa)
COMM 393: Political Polling (Dutwin)
COMM 397: New Media and Politics (Winneg)
COMM 395: Communication and the Presidency (Eisenhower)
COMM 404: Media and Politics (Mutz)
COMM 431: Is Public Opinion the Voice of the People? (Lelkes)
COMM 441: The Impact of the Internet, Social Media, & Information Technology on Democracy (Lelkes)

Critical Journalism

COMM 217: New Media Journalism and Politics in the Trump Era (Fineman)
COMM 282: Sick and Satired: The Insanity of Humor and How it Keeps Us Sane (Booth)
COMM 290: Media and Political Trust (Daniller)
COMM 322: History and Theory of Freedom of Expression (Marvin)
COMM 323: Contemporary Politics, Policy, and Journalism (Hunt)
​​​​​​​COMM 339: Critical Perspectives in Journalism (Zelizer)
COMM 353: Conflict, Risk, and Digital Media (Grinberg)
​COMM 377: Philosophical Problems of Journalism (Romano)
COMM 381: The Journalism of Social Change (Fineman)
​​​​​​​COMM 431: Is Public Opinion the Voice of the People? (Lelkes)

Global Communication

COMM 203: Media, Culture, and Society in Contemporary China (Yang)
​​​​​​​COMM 211: Media Activism Studies (Pickard/Balaji)
COMM 214: Media and South Asia (Balaji)
​​​​​​​COMM 270: Global Digital Activism (Yang)​​​​​​​
COMM 352: Politics & Popular Music: Intercultural & Global Approaches to Music Mediation (El Zein)
COMM 390: Media and Diplomacy in the Arab-Israeli Conflict (Gilboa)
COMM 402: The Arab Uprising: Local and Global Representations Representations (Kraidy)
​​​​​​​COMM 485: Globalization and the Music Video (Kraidy)

Culture and Communication

​​​​​COMM 243: Ethnography and Media for Social Justice (Lingel)
COMM 262: Visual Communication (Various, Summer Only)
​​​​​​​COMM 282: Sick and Satired: The Insanity of Humor and How it Keeps Us Sane (Booth)
COMM 290: Interpersonal Communication (Chan)
​COMM 294: Chicks and Cyborgs: Gender, Technology and Culture (Lingel)
​​​​​​​COMM 300: Public Space, Public Life (Marvin)
COMM 352: Politics & Popular Music: Intercultural & Global Approaches to Music Mediation (El Zein)
COMM 382: Media and the Construction of Class (Shapiro)
COMM 384: Memes, Media and Meanings (Rajabi)
​​​​​​​COMM 388: Ritual Communication (Paxton)
​​​​​​​COMM 419: Communication, Culture, and Revolution (Kraidy)
​​​​​​​COMM 485: Globalization and the Music Video (Kraidy)

Visual Communication

COMM 262: Visual Communication (Various, Summer Only)
COMM 292: WARNING! Graphic Content - Political Cartoons, Comix, and the Uncensored Artistic Mind (Booth)
COMM 384: Memes, Media and Meanings (Rajabi)

Media Effects

COMM 213: Social Media and Social Life (González-Bailón)
​​​​​​​COMM 275: Communication and Persuasion (Cappella)
​​​​​​​COMM 225: Children and Media (Woolf)
​​​​​​​COMM 237: Health Communication (Various)
​​​​​​​COMM 245: Teens and Screens (Bleakley)
COMM 290: Interpersonal Communication (Chan)
COMM 310: The Communication Research Experience (Falk)
​​​​​​​COMM 311: Peace Communication (Bruneau)
COMM 313: Computational Text Analysis for Communication Research (O'Donnell)
​​​​​​​COMM 321: Big Data and Social Research (González-Bailón)
​​COMM 397: New Media and Politics (Winneg)
​​​​​​​COMM 404: Media and Politics (Mutz)
​​​​​​​COMM 407: Understanding Social Networks (González-Bailón)
​​​​​​​COMM 423: Communication and Social Influence Laboratory (Falk)
COMM 459: Social Networks and the Spread of Behavior (Centola)

Media Institutions and Policy

COMM 209: Urban Communication (Peterkin Bell)
​​​​​​​COMM 211: Media Activism Studies (Pickard)
​​​​​​​COMM 213: Social Media and Social Life (González-Bailón)
COMM 214: Media and South Asia (Balaji)
​​​​​​​COMM 230: Advertising and Society (Turow)
​​​​​​​COMM 270: Global Digital Activism (Yang)
COMM 290: Media and Political Trust (Daniller)
​​​​​​​COMM 301: Introduction to the Political Economy of Media (Pickard)
COMM 330: The Hidden World of Privacy Policies (Turow)
COMM 353: Conflict, Risk, and Digital Media (Grinberg)
COMM 381: The Journalism of Social Change (Fineman)
​​​​​​​COMM 417: The Politics of Digital Media Policy (Pickard)
​​​​​​​COMM 431: Is Public Opinion the Voice of the People? (Lelkes)
COMM 441: The Impact of the Internet, Social Media, & Information Technology on Democracy (Lelkes)

Health Communication

COMM 225: Children and Media (Woolf)
​​​​​​​COMM 237: Health Communication (Various)
​​​​​​​COMM 245: Teens and Screens (Bleakley)
​​​​​​​COMM 275: Communication and Persuasion (Cappella)
COMM 310: The Communication Research Experience (Falk)
​​​​​​​COMM 423: Communication and Social Influence Laboratory (Falk)

Race, Gender, and Identity

COMM 214: Media and South Asia (Balaji)
COMM 245: Teens and Screens (Bleakley)
COMM 290: Interpersonal Communication (Chan)
​​COMM 294: Chicks and Cyborgs: Gender, Technology and Culture (Lingel)
COMM 382: Media and the Construction of Class (Shapiro)
COMM 384: Memes, Media and Meanings (Rajabi)

Civic Communication

COMM 209: Urban Communication (Peterkin Bell)
​​​​​​​COMM 211: Media Activism Studies (Pickard/Balaji)
​​​​​​​COMM 243: Ethnography and Media for Social Justice (Lingel)
COMM 300: Public Space; Public Life (Marvin)
​​​​​​​COMM 311: Peace Communication (Bruneau)
​​​​​​​COMM 322: History and Theory of Freedom of Expression (Marvin)
COMM 352: Politics & Popular Music: Intercultural & Global Approaches to Music Mediation (El Zein)
COMM 353: Conflict, Risk, and Digital Media (Grinberg)
COMM 390: Media and Diplomacy in the Arab-Israeli Conflict (Gilboa)
COMM 431: Is Public Opinion the Voice of the People? (Lelkes)​​​​​​​​​​
COMM 441: The Impact of the Internet, Social Media, & Information Technology on Democracy (Lelkes)

Messages and Marketing

COMM 209: Urban Communication (Peterkin Bell)
​​​​​​​COMM 213: Social Media and Social Life (González-Bailón)
​​​​​​​COMM 230: Advertising and Society (Turow)
​​​​​​​COMM 262: Visual Communication (Various, Summer Only)
​​​​​​​COMM 275: Communication and Persuasion (Cappella)
COMM 310: The Communication Research Experience (Falk)
COMM 313: Computational Text Analysis for Communication Research (O'Donnell)
​​​​​​​COMM 321: Big Data and Social Life (González-Bailón)
COMM 330: The Hidden World of Privacy Policies (Turow)
​​​​​​​COMM 423: Communication and Social Influence Laboratory (Falk)
COMM 453: Internet Experiments Practicum (Centola)
COMM 459: Social Networks and the Spread of Behavior (Centola)

Communication and Public Service (ComPS)

ComPS is a specialized program that allows students to engage in public service by combining individual research opportunities with hands-on experience in the public arena. Classes, seminars, internships, field experiences, and individual research projects provide students with opportunities to meet and learn from current and former officeholders, journalists, and public servants who have been leaders in government and civil society. The concentration in ComPS has specific requirements that differ from requirements for the major in Communication. Please refer to the ComPS page for more details.