Research

Crisis or Self-Correction: Rethinking How the Media Cover Science

One of the recurring media narratives about the nature of science today is that it is “broken” or “in crisis.” In the mainstream press, some stories about the failure to reproduce study results or the rising retraction rate or incidents of scientific fraud have been accompanied by assertions about a “systemic crisis” in areas of science — or in science itself.

Penn Supports Communication Majors' Honors Thesis Research

Through the Senior Honors Thesis course, three Annenberg Communication majors received funding to study graffiti along the U.S./Mexico border, how the news portrays Latinx immigrants, and the virality of online video advertising. 

Probabilistic Forecasting Can Mislead Voters About Certainty of Election Outcomes

Leading up to the 2016 U.S. presidential election, probabilistic forecasting — which presents polling data as the percentage likelihood that Candidate A will win over Candidate B — was mentioned an average of 16 times per day in cable news broadcasts. Instead of predicting Hillary Clinton would win 60% of the vote, the probabilistic forecasts said she had a 70-99% chance of winning the election.

Exposing Hypocrisy Can Be Effective in Reducing Collective Blame of Muslims for Individual Acts of Violence

Following the terrorist attacks in Paris in November 2015, Emile Bruneau noticed a pattern: howls from the far right condemning all Muslims for the attack, followed by passionate counterarguments defending the vast majority of Muslims who are blameless. The tactics were all over the map: heartstring-tugging stories of Muslim refugees overcoming adversity, logical statistics detailing the miniscule percentage of Muslims who actually commit violent acts, interviews with stereotype-defying Muslims.

Communication Majors Get Hands-On, Quantitative Research Experience in New Course

What characterizes effective messaging campaigns? What makes some people more likely to share ideas? How would we know if a campaign is working? This semester, Professor Emily Falk offered a new undergraduate course to arm an emerging generation of researchers with the skills to conduct rigorous quantitative research that would allow them to answer these questions and a wide range of others.

Graduate Students Present Research Projects from SummerCulture 2017

“We begin by acknowledging that we are gathered today on the traditional land of the Musqueam people. We would like to pay our respects to Elders past and present and thank them for their hospitality.” This statement – called a land acknowledgement – is how each session of SummerCulture 2017 began.

Led by Barbie Zelizer, Raymond Williams Professor of Communication and Director of the Scholars Program in Culture and Communication, SummerCulture is a two-week immersive research experience for Annenberg graduate students held in a different foreign country each year.

New Meta-Analysis Shows Peer Influence Doubles the Risk Adolescents Will Smoke

Teens from collectivistic cultures also more swayed by peers than those in individualistic cultures.
 

The way things stand now, tobacco use will kill one billion people in the 21st century. In the United States, 90% of smokers pick up the habit by age 18, making adolescence a critical time for smoking prevention efforts.

Studies in Visual Communication, a Pioneering Journal Published 1974-1985, Now Available Online

Margaret Mead. Howard Becker. Sol Worth. Erving Goffman.

They are just a few of the influential scholars whose work was published in Studies in Visual Communication (SVC). The journal, originally named Studies in the Anthropology of Visual Communication (SAVICOMM), was published by the Annenberg School from 1974 until 1985.

For 40 years, it was available only to scholars through hardbound archives. But thanks to a recently completed digitization process, SVC is now publicly available online.

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