One of the recurring media narratives about the nature of science today is that it is “broken” or “in crisis.” In the mainstream press, some stories about the failure to reproduce study results or the rising retraction rate or incidents of scientific fraud have been accompanied by assertions about a “systemic crisis” in areas of science — or in science itself.
Through the Senior Honors Thesis course, three Annenberg Communication majors received funding to study graffiti along the U.S./Mexico border, how the news portrays Latinx immigrants, and the virality of online video advertising.
Leading up to the 2016 U.S. presidential election, probabilistic forecasting — which presents polling data as the percentage likelihood that Candidate A will win over Candidate B — was mentioned an average of 16 times per day in cable news broadcasts. Instead of predicting Hillary Clinton would win 60% of the vote, the probabilistic forecasts said she had a 70-99% chance of winning the election.
Out this month, a special edition of Critical Studies in Media Communication examines the Islamic State (also known as ISIS, ISIL, and DAESH) and the discourses that help create and sustain its power and the fear it instills around the globe. The issue includes articles written by Annenberg School professors Barbie Zelizer and Marwan M. Kraidy.
Following the terrorist attacks in Paris in November 2015, Emile Bruneau noticed a pattern: howls from the far right condemning all Muslims for the attack, followed by passionate counterarguments defending the vast majority of Muslims who are blameless. The tactics were all over the map: heartstring-tugging stories of Muslim refugees overcoming adversity, logical statistics detailing the miniscule percentage of Muslims who actually commit violent acts, interviews with stereotype-defying Muslims.
What characterizes effective messaging campaigns? What makes some people more likely to share ideas? How would we know if a campaign is working? This semester, Professor Emily Falk offered a new undergraduate course to arm an emerging generation of researchers with the skills to conduct rigorous quantitative research that would allow them to answer these questions and a wide range of others.
“We begin by acknowledging that we are gathered today on the traditional land of the Musqueam people. We would like to pay our respects to Elders past and present and thank them for their hospitality.” This statement – called a land acknowledgement – is how each session of SummerCulture 2017 began.
Led by Barbie Zelizer, Raymond Williams Professor of Communication and Director of the Scholars Program in Culture and Communication, SummerCulture is a two-week immersive research experience for Annenberg graduate students held in a different foreign country each year.
In the supermarket, foods labeled “organic” carry premium prices. Consumers generally believe that organic food is healthier, and in many cases they’re right. But what does it mean when the word “organic” is on a cigarette pack? Is smoking an organic cigarette better for your health?
Teens from collectivistic cultures also more swayed by peers than those in individualistic cultures.
The way things stand now, tobacco use will kill one billion people in the 21st century. In the United States, 90% of smokers pick up the habit by age 18, making adolescence a critical time for smoking prevention efforts.
Margaret Mead. Howard Becker. Sol Worth. Erving Goffman.
They are just a few of the influential scholars whose work was published in Studies in Visual Communication (SVC). The journal, originally named Studies in the Anthropology of Visual Communication (SAVICOMM), was published by the Annenberg School from 1974 until 1985.
For 40 years, it was available only to scholars through hardbound archives. But thanks to a recently completed digitization process, SVC is now publicly available online.