Research

People Who Don't Read the News Are Better at Predicting Which Articles Will Go Viral, Study Finds

Figuring out how to make articles and videos go viral is the holy grail for any content creator. Although a magic formula remains elusive, in recent years, neuroscientists have forecasted which content will go viral by showing it to a small number of people and observing their brain activity.

Now, they’ve taken that research a step further, looking at which people are best at predicting what will go viral.

Educational Program Successful at Reducing Forced Sex in South African Adolescents

Southern Africa has some of the highest rates of sexual assault in the world, with 20 percent of adolescent girls and boys reporting that they have been forced to have sex. In many cases, they are also the perpetrators: in one survey, 12 percent of boys and 5 percent of girls admitted they have forced someone else into sex.

Given that forced sex experiences are linked to increased rates for HIV, depression, suicide, substance use, and early pregnancy — and it is a problem that spans the globe — it is an area ripe for public health interventions.

In the Brain, Dislike and Dehumanization Are Not the Same Thing

Conventional wisdom has long assumed that talking about people in dehumanizing terms — as dogs or pigs or pests — was simply an extreme expression of dislike for them. But according to new research, dehumanization and dislike are processed by two completely separate regions of the brain, which suggests that they may be two different psychological processes.

Research Finds Tipping Point for Large-scale Social Change

When organizations turn a blind eye to sexual harassment in the workplace, how many people need to take a stand before the behavior is no longer seen as normal?

According to a new paper to be published tomorrow in Science, there is a quantifiable answer: roughly 25% of people need to take a stand before large-scale social change occurs. This idea of a social tipping point applies to standards in the workplace, and any type of movement or initiative.

Annenberg Presentations at IAMCR 2018

Eleven Annenberg faculty, students, and postdoctoral fellows will present at the International Association for Media and Communication Research’s 2018 Conference, to be held June 20-24 in Eugene, Oregon.

The presentations are listed below, and include room location in parentheses. All events are at the University of Oregon. For the full program, visit IAMCR’s conference website.

Thursday, June 21

8:30

Audience Measurement and Economy (Fenton Hall 110)

Sixteen Undergraduates Present Senior Honors Theses

This year, 16 Penn seniors wrote an honors thesis and/or a Communication and Public Service Capstone Thesis as a required part of their ComPS concentration. All will graduate with honors at Annenberg’s Communication major graduation ceremony this month.

On April 27, these students presented the culmination of their year of work on their Communication theses at a poster session held in the Annenberg School Plaza Lobby. The students had previously presented their theses to a panel of faculty and fellow students.

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