In a new book published by Princeton University Press, Professor Damon Centola explains that contrary to the idea that everything "goes viral," the way that new behaviors spread is quite different from the way that viruses do. Centola is an associate professor at the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania, where he is director of the Network Dynamics Group.
A study in Science by Professor Damon Centola finds that when 25% of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.
In her new book, to be published Nov. 2017 by The MIT Press, Sandra González-Bailón explains how new tools are allowing us to understand social life through the lens of digital data. González-Bailón is an Assistant Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania. Read more about her book here: https://mitpress.mit.edu/books/decodi...
This is the first video in a series by the Institute of Advanced Studies at Loughbrough University in which world-leading academics are invited in discussion with Loughborough academics to relate cutting edge issues within their disciplines to wider contemporary issues. In it, Professor Barbie Zelizer of the Annenberg school speaks with Loughbrough Professor James Stanyan on the need to reimagine journalism in the modern era.
The Center for Media at Risk, which will be launching in Spring 2018, is devoted to fostering free and critical media practice and scholarship. Political intimidation threatens media practitioners worldwide, while disinformation campaigns destabilize public trust. The Center will provide a hub for practical and scholarly discussions of the global media environment and how its practitioners work under threatening political conditions. Here, Barbie Zelizer, the center's director and the Raymond Williams Professor of Communication at the Annenberg School, offers an overview of the Center and its aims.