New Annenberg assistant professor David Lydon-Staley, Ph.D., studies substance use and abuse over the lifespan, with an emphasis on how the small moments of our lives compound to influence our overall behavior. Much of his research focuses on adolescents ages 14-16, and often uses mobile phones as a tool to understand behavior.
Health Communication Videos
This presentation describes emerging research on tobacco product marketing, regulation, and communication, including consideration of the research opportunities and challenges that are presented by the proliferation and uptake of diverse nicotine products around the world. Studies to monitor and assess the effects of both direct marketing (e.g., point of sale, product packaging, Internet) and indirect marketing (e.g., entertainment media) are described. Experimental and quasi-experimental studies of policy innovations highlight opportunities for effective counter-marketing via product packaging and labeling regulations, as well as for communications to support smoking cessation. Insights and implications of these studies for the US, as well as for global tobacco control efforts, are highlighted throughout the presentation.
Dr. Thrasher received his PhD in Health Behavior from the University of North Carolina and is an Associate Professor in the Department of Health Promotion, Education & Behavior in the Arnold School of Public Health at the University of South Carolina. For over a decade, he has been a Researcher and Visiting Professor at the Mexican National Institute of Public Health, where much of his research is based. His research generally focuses on assessing the effects of media and policy interventions on nutrition- and smoking-related perceptions and behavior. A particular emphasis of this work involves assessing the consistency of media and policy effects across populations that differ in terms of sociocultural background and risk. NIH-funded research he currently leads examines the psychosocial and behavioral effects of product warning labels, tobacco marketing, and entertainment media across countries. He has authored over 160 peer-reviewed articles; serves on numerous scientific, regulatory, editorial, and advocacy workgroups and committees; and often provides consultation to governments on tobacco policy and communications, including in his current role a voting member of the Food and Drug Administration’s Tobacco Product Scientific Advisory Committee.
In 2009, passage of the Tobacco Control Act granted the FDA the authority to set product standards for nicotine content in cigarettes if such action is likely to benefit public health. Such action could reduce the prevalence of smoking by decreasing the likelihood that new users will become dependent and increasing the likelihood that current users will stop smoking. The regulatory science pertaining to the risks and benefits of reducing nicotine in cigarettes will be a critical determinant of FDA action.
Successful efforts to address population health issues of our time, including rates of obesity, cigarette smoking, and prescription pain medication abuse, require multi-sector engagement in efforts to improve physical, social, and economic environments to encourage healthy behavior. Public and policymaker support for these efforts are essential for their passage, but food, cigarette, and pharmaceutical industry opposition to many of these efforts are widespread and well-funded. This talk reports on two recent studies that refine and test communication theories of competitive framing, inoculation, and narrative persuasion in efforts to offset industry opposition and increase public and policymaker support for policies designed to reduce rates of obesity, cigarette smoking, and prescription pain medication abuse.
Jeff Niederdeppe, Ph.D. is an Associate Professor in the Department of Communication at Cornell University. His research examines the mechanisms and effects of mass media campaigns, strategic health messages, and news coverage in shaping health behavior, health disparities, and social policy. He has published over 85 peer-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded in recent years by the National Institutes of Health, National Science Foundation, United States Department of Agriculture, and Robert Wood Johnson Foundation, among others. He received the Lewis Donohew Outstanding Scholar in Health Communication Award in 2014 and serves on the editorial boards for five communication journals. He is a 2006 graduate of the Annenberg School for Communication.