Health Communication Videos

Uploaded on 30 Sep 2016

It is well-established that exposure to tobacco marketing contributes heavily to youth tobacco use, but less is known about the specific advertising tactics driving this effect. This presentation presents data from two studies - a secondary analysis of Population Assessment of Tobacco and Health study data and a content analysis of American Spirit ads - to begin uncovering the tobacco advertising tactics that most appeal to youth. This work ultimately identifies "high impact" marketing tactics that contribute heavily to youth tobacco use behavior.

A copy of the slides from this presentation can be downloaded here:

Uploaded on 30 Sep 2016

This talk gives a historical overview of the cigar industry and patterns of consumption.  Trends in use are considered in the context of the diverse tobacco market.  Special emphasis is given to the industry’s pattern of exploiting policy and regulatory loopholes.

Uploaded on 26 Sep 2016

Adolescent use of e-cigarettes has increased dramatically in recent years.  It’s important to get a better understanding of factors that influence adolescents use of e-cigarettes.

Uploaded on 21 Sep 2016

Doctoral Student Christin Scholz, a member of Professor Emily Falk’s Communication Neuroscience Lab, talks about her research on how ideas spread from person to person and what makes Annenberg such a special place for her.

Uploaded on 12 Aug 2016

Doctoral Candidate Sijia Yang talks about his research on message effects, which looks at how social media impacts how we produce and process messages. In his dissertation research, Yang is studying how moral appeals influence people’s willingness to change their views on controversial health and scientific issues.