TCORS Speaker - Meghan Moran, Johns Hopkins Bloomberg School of Public Health

TCORS Meghan Moran

It is well-established that exposure to tobacco marketing contributes heavily to youth tobacco use, but less is known about the specific advertising tactics driving this effect. This presentation presents data from two studies - a secondary analysis of Population Assessment of Tobacco and Health study data and a content analysis of American Spirit ads - to begin uncovering the tobacco advertising tactics that most appeal to youth. This work ultimately identifies "high impact" marketing tactics that contribute heavily to youth tobacco use behavior.

A copy of the slides from this presentation can be downloaded here: