Noon time colloquium - Emily Falk
24 Feb 2012 - 12:00pm to 1:30pm
Annenberg School for Communication, Room 500
Emily Falk, Ph.D.
Emily Falk, Ph.D., Assistant Professor of Communication Studies at the University of Michigan, will deliver a noontime colloquium on Friday, February 24, 2012.
Communication Neuroscience: using neuroimaging to predict media effects and health behavior change
About the talk:
Can looking to the brain help us predict how individuals or even whole populations will respond to persuasive messages? In this talk, Falk will discuss a 'brain-as-predictor' approach to linking neuroscience data and real-world outcomes in multiple domains. As examples of the brain-as-predictor approach, Falk will describe her current work using neural responses to health communications to predict both individual changes in health behavior across time, as well as meaningful population level responses to different groups of public health advertisements. In addition to presenting new data, this talk highlights methods for connecting neural responses collected in the laboratory with ecologically valid processes and outcomes across domains at the individual, group and population levels.
Seating is limited. For Annenberg faculty, students, and staff. Please contact Kelly Fernandez for more information.