In the contemporary television landscape, social media platforms like Twitter play a role in how networks and advertisers reach, target, and measure new and existing television audiences, and how viewers engage with their favorite shows and each other. Focusing on the “networked co-viewing” of the drama ‘Scandal,’ this talk explores the ways Black viewers’ insert Black identity, culture and representational politics into their viewing experience. Such insertions become particularly relevant in light of the shows’ producers and the ABC networks’ efforts to situate the show as colorblind. This talk concludes with a discussion about Black viewers’ re-mixing practices and alternative ways of looking at Black women-led television shows in the age of discourses of colorblindness and post-raciality.
About Dayna E. Chatman
Dayna received her doctorate from the University of Southern California's Annenberg School for Communication and Journalism and is at Penn as a George Gerbner Postdoctoral Fellow. Her research is grounded theoretically by Black feminist theory, critical race theory, and cultural theory and explores the implications of how cultural politics of race, gender, class and sexuality manifest and circulate discursively within media institutions, in media texts, and through media use and consumption. Dayna is committed to research that examines and documents the experiences of Black content creators and audiences given the invisibility of these groups within television scholarship. Her recent work focuses specifically on Black viewers’ participatory engagement around programs with Black women protagonists. She has a forthcoming book chapter related to her talk today on Black fans of Scandal, appearing in the second edition of Fandom: Identities and Communities in a Mediated World (New York University Press), and she has also published research in Feminist Media Studies.