Health Communication in Complex Information Environments: Convergence, Misinformation, and Strategy
- Annenberg School for Communication (Room 500)
How have populations communicated about health during and after the COVID-19 pandemic, and what do these shifts imply for future strategies for infectious disease communication?
About the Talk:
The talk presents key findings from a series of projects investigating the dynamics of the “infodemic,” with particular attention to the persistence and transformation of misinformation in disease prevention and broader health contexts. By situating these findings within changing media and communication environments pre- and post-pandemic, the presentation highlights implications for developing more adaptive and resilient health communication strategies.
There will be a student and research staff session held immediately following the talk from 1:30-3:00pm in Room 212.
Register for the talk before Thursday, April 30th
About the Speaker:
May Lwin is the Vice Provost (Faculty Affairs) at Nanyang Technological University (NTU) Singapore and President’s Chair Professor of Communication Studies at Wee Kim Wee School of Communication and Information (WKWSCI). She also serves as Joint Professor (Honorary) in the NTU LKC School of Medicine and is the Director of Center for Health Behaviour Insights and Interventions in Asia (HABITS) which leads health behaviour and policy impact studies relating to Cancer Screening, AI in Healthcare, Aging, Metabolic Syndromes and Mental Wellbeing in the region.
May’s research projects involve the utilisation, design, and assessment of digitally mediated communication and technology to influence health behaviours. Her expert insights have been deployed in various health and disease contexts including COVID-19, dengue, antimicrobial resistance (AMR) and cardiovascular health. May has successfully developed and launched mobile tracking systems, such as the Mo-Buzz social media surveillance for tackling dengue and FluTac, a digital influenza surveillance system for health workers. Among the major awards she has received are the International Communication Association (ICA) Outstanding Applied Scholar Award, Ogilvy Foundation Award and Fulbright ASEAN Scholar Award. May is a Fellow of the International Communication Association (ICA).
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