About the Talk
Using examples of political advertising, including some of his own work in nearly 30 years of creating such content as a campaign consultant, Craig Snyder will explore the cumulative effects on the American political system, and on American society more broadly, of four standard techniques in modern American political communications:
- The use of half-truths in advocacy
- Relentless negativity
- The politics of personal destruction
With the opportunity for questions and interaction beyond the formal presentation, Snyder wants to engage the audience in a dialogue about improving the way Americans communicate about politics.
About the Speaker
A Visiting Scholar at the Annenberg School for Communication, Craig Snyder is a veteran political and government relations consultant. Formerly Chief of Staff for US Senator Arlen Specter and CEO of the World Affairs Council of Philadelphia, Snyder is currently President and CEO of Indigo Global Corporation and Ikon Public Affairs. He has spent 30 years on the front lines of American politics, as a candidate himself (GOP nominee for Congress, PA-1, in 1992) and as a campaign consultant, including roles in every Presidential campaign cycle since 1996.