In today’s real-time, on-demand world there is more information than ever, but are we better informed? With the disappearance of traditional gatekeepers who verified information and served as reliable sources, who can we trust? Defined as the “new now,” this communications cultural shift requires a retooling of strategies to take into account the core elements driving this evolving paradigm.
Join us for this lecture as Gus Carlson, Executive Vice President and Global Chief Communications Officer of Thomson Reuters shares his insights from 35 years as a journalist, executive, and corporate advisor.
**There will be a reception from 5:15 - 6pm, followed by the lecture at 6pm.**
The event is co-sponsored with the Wharton School of the University of Pennsylvania.
About Gus Carlson
Gus Carlson has more than 35 years of experience as an executive for and advisor to major global public corporations and institutions. His specialties include brand strategy and positioning, reputation management and crisis communications, executive/leadership communications, employee engagement, and media and investor relations. Mr. Carlson is also a former business journalist for The New York Times and The Miami Herald, where he was a member of the editorial staff awarded the Pulitzer Prize Gold Medal for coverage of Hurricane Andrew and its aftermath in 1992. Mr. Carlson is an author and serves as a director on a number of corporate and foundation boards.
Mr. Carlson is currently executive vice president and Global Chief Communications Officer for Thomson Reuters and a member of the corporation’s leadership Executive Committee. In his role, Mr. Carlson is responsible for the global management of the Thomson Reuters brand, which ranks among the 100 most valuable brands in the world, according to The Wall Street Journal and Interbrand. Mr. Carlson is also responsible for the company’s global external and internal communications strategy, including leadership positioning, media relations, government affairs, reputation and crisis management, employee engagement and sponsorships.
Before joining Thomson Reuters in 2006, Mr. Carlson was vice president, Communications, for Standard & Poor’s, the world’s leading credit rating agency and publisher of the S&P 500 Index, where he was responsible for the global media relations strategy for credit ratings and indices, as well as reputation management. He led S&P’s communications initiatives in relation to efforts by U.S. and European authorities to increase regulation of the credit rating industry.
Prior to S&P, Mr. Carlson was an associate partner in Corporate Communications at Accenture, the global management consulting, technology services and outsourcing company. There he was a senior member of the group responsible for managing corporate reputation issues globally, as well as executive communications, financial communications and investor relations. Before that, Mr. Carlson was a vice president and head of Corporate Communications at Barnes & Noble.com, responsible for creating a communications and investor relations capability to build the post-IPO profile of the national book retailer’s online business.
Prior to that, he was vice president, director of Media Relations and corporate spokesman for PaineWebber, the Wall Street firm that was acquired by UBS, and before that he was a vice president and senior counselor specializing in media relations and issues management at Hill & Knowlton, the global public relations agency.
Mr. Carlson has also run his own strategic communications consulting firm. Among his clients were Honeywell, the global technology and defense company, and the Weill Cornell Medical College of Cornell University.
Mr. Carlson is a former business editor for The New York Times and The Miami Herald. He began his career as a newspaper reporter and editor in Canada.
Mr. Carlson is the author of two business books: “Total Exposure: Controlling Your Company’s Image in the Glare of the Business Media Explosion” (Amacom, 1999), which counsels public companies on reputation management in an era of around-the-clock business news, and “Do You Dot-Com? A Field Guide to Understanding Life at an Internet Company” (Amacom, 2001), a satirical look at the culture shock faced by traditionally trained managers in the dot-com economy.
Mr. Carlson serves as a director on the boards of The Globe and Mail, Canada’s national newspaper; the National Sailing Hall of Fame, an Annapolis-based organization that promotes the sport of sailing; and the Young Mariners Foundation, a Connecticut-based organization that teaches children life and leadership skills through sailing.
A life-long sailor, Mr. Carlson’s offshore racing adventures have been featured in the sports and sailing media, including ESPN and Sailing World magazine.
A graduate of Queen's University in Kingston, Ontario, Mr. Carlson also attended the University of California, Santa Barbara. He is active in a number of professional organizations and is a frequent speaker at industry conferences and colleges.