Lecture by White House Digital Strategy Staffer Jenna Brayton

The First Digital White House: A YouTube Presidency, Hashtag Activism, and the Significance of the Shift to the Internet
Jenna Brayton at the White House
Date: 
15 Feb 2016 - 5:30pm to 7:00pm
Location: 
Annenberg School for Communication, Room 109
Audience: 
University-Wide
Type: 
Lecture

In her time as a White House staffer working on digital content, Jenna Brayton has noted the changing media environment and how government is adapting to Americans' new media habits. Unlike years past when the major news networks could be relied upon to reach most Americans, today people get their information from a variety of sources, many of them user generated. How, for example, can leaders reach a younger generation who may get their information primarily from YouTube? Brayton will talk about her experiences at the White House trying to reach different demographics through innovative content.

About Jenna Brayton
Jenna Brayton joined the White House in July of 2014 and serves as Associate Director of Content for the Office of Digital Strategy. Prior to this role, she worked on the 2012 Obama for America campaign in Chicago national headquarters and the 2013 Presidential Inaugural Committee in Washington, D.C. She has also served as a researcher at the Democratic National Committee. A native of Chicago, she has degrees from both the University of Illinois at Urbana-Champaign and The University of Alabama.

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