The Annenberg School for Communication’s Project for Global Communication Studies and The Annenberg Scholars Program in Culture and Communication, along with The Center for the Advanced Study of India, invite you to attend a special lecture on
"The South Asian Influence on Global and American Pop Culture"
Nusrat Durrani is General Manager/SVP of MTV World, a division of MTV created in 2004 to launch new MTV-branded channels that super-serve emerging bi-cultural audiences in the U.S. Nusrat is considered a pioneer in bringing global pop culture to America and has been instrumental in the emergence of the Asian-American pop music scene. He is also chairperson of the MTV Networks Diversity Council.
In 1995, fascinated by the creativity of MTV and the evolution of new media, Nusrat moved to New York. He was hired by MTV Networks in 1996 and was a part of the team that launched MTV's interactive division. He has held various positions in the company, including Director of Business Development and Operations and VP Strategic Partnerships and e-Commerce for MTV, VH1, CMT and Comedy Central.
Nusrat was born in Lucknow, India, and attended Lamartiniere College and University of Lucknow, where he obtained a Master's in Business Administration. He also has a Master's in Communications from the New York Institute of Technology.