The goal of this talk is to present recent findings from a randomized trial assessing the impact of brief exposure to four e-cigarette print ads on perceptions, intention, and subsequent use of e-cigarettes and cigarettes in US young adults. Preliminary findings regarding likeability of the four ads will also be discussed.
Andrea Villanti, Ph.D., M.P.H., is director for Regulatory Science and Policy at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative. She also holds an adjunct faculty appointment at the Johns Hopkins Bloomberg School of Public Health.
Dr. Villanti’s primary focus is on translational research to improve tobacco control policy and program decision-making. Her area of expertise is in young adult tobacco use. She is the Principal Investigator on Truth Initiative’s Young Adult Cohort Study and has a two-year study, funded by the National Cancer Institute to examine social smoking in young adults. She is also a collaborating research scientist on a five-year study, funded by the National Institute on Drug Abuse and the Food and Drug Administration, to examine the impact of FDA regulations on tobacco products.
She received her doctorate in social and behavioral sciences from the Johns Hopkins University and her master’s in public health degree from Columbia University.