How e-cigarettes affect public health will be determined both by how they affect tobacco use among youths and adult cigarette users. This presentation focuses on youth, with presentation of studies of e-cigarette marketing and youth tobacco uptake, along with prospective studies of the relation between exclusive e-cigarette use and subsequent transitions to combustible products.
James D. Sargent, MD, is Director of the C. Everett Koop Institute at Dartmouth College. Dr. Sargent aims to better understand how media and marketing influence health behaviors. For 20 years, he has conducted population based studies of adolescents and young adults, developing survey techniques to capture media and marketing exposures and examining their association with substance use (tobacco and alcohol), aggression and violence, and risky sexual practices. The translational aim of the research is to influence media and marketing exposures during childhood and adolescence by developing individual interventions and influencing policies.