Brian Southwell receives top dissertation award!

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Brian Southwell's (Ph.D. 2002) dissertation, "Mass media and memory traces: Multilevel explanation of encoded exposure to television content," is the 2003 recipient of the NCA/ICA Health Communication Dissertation Award.

Said Professor Robert Hornik, who advised the thesis, "I am pleased to see ICA's recognition of the high quality of Brian's work. He took what seemed like a simple problem - why do some people recall higher exposure to persuasive advertising and some people recall less - and took it apart. He thought richly about the conceptual dimensions of the measure and the behavior it was meant to indicate; he organized the array of possible influences on recalled exposure, working from different angles and at different levels of aggregation; and then he sorted out both straightforward and subtle ways of examining those influences empirically, within the limits of data available to him for secondary analysis. This was a fine dissertation and an example of the best sort of empirical work, methodological sophistication in service of thoughtful conceptual work."

Announcement of Southwell's award appears in the May 2003 International Communication Association's newsletter.