Centola's Research Garners U.S. Patent

Picture of Damon Centola at Annenberg School for Communication ASC UPenn

Damon Centola, Ph.D. was awarded a U.S. Patent (#8713143) for inventing a method of creating social networks designed to facilitate diffusion of desired behavior among groups of people. A social network may be created prior to assigning people to nodes in the network. Communications between people in the network may be controlled and modified to promote diffusion of the desired behavior.