Dolores Albarracín joins Annenberg as Martin Fishbein Chair in Communication

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Dolores Albarracín, Ph.D., has joined the Annenberg School for Communication as a full professor and the first Martin Fishbein Chair in Communication, beginning in the Fall 2012 term.            

Professor Albarracín comes to Annenberg from the University of Illinois, where she held professorships in both the departments of psychology and business administration. She describes herself as a social psychologist, studying attitudes and persuasion from a social cognitive point of view. Her major research interests include motivational processes in attitude and behavior change, action goals and cognitive processes, and applications of social cognition to disease prevention programs.

“Dolores is one of the world’s leading scholars of the role of communication in persuasion and attitude and behavior change,” said Michael X. Delli Carpini, Ph.D., Professor of Communication and Walter H. Annenberg Dean. “Her coming to Annenberg strengthens what is already the number one health communication and media effects program in the country. I can think of no more fitting person to hold the Martin Fishbein Chair.”            

The Martin Fishbein Chair in Communication is named in honor of former Annenberg Prof. Martin Fishbein, Ph.D., the Harry C. Coles, Jr. Chair in Communication (1936 – 2009). Prof. Fishbein was Prof. Albarracín’s thesis director during her studies for a master of arts in psychology at the University of Illinois, as well as her dissertation chair (with Robert S. Wyer, Jr. as thesis director). He also was her co-author on several academic articles.            

“Training graduate students is what we live for in academia,” Prof. Albarracín said during Annenberg’s prospective student’s day earlier this year. “It is a privilege to work with and train brilliant people.”            
Professor Albarracín received a doctoral degree in Social Psychology from the University of Illinois, and received a doctoral degree in Clinical Psychology from the Universidad de Belgrano in Buenos Aires, Argentina. She is the recipient of nearly two dozen academic awards and honors, and her work has been continuously funded by the national institutes of health since receiving her Ph.D. in 1997. She is the author/editor of two books – including Prediction and change of health behavior: Applying the theory of reasoned action approach (Lawrence Erlbaum, 2007) which she co-edited with Icek Ajzen and Annenberg’s Prof. Robert Hornik. Additionally Prof. Albarracín is the lead or co-author of more than 80 published articles and/or book chapters.