On Monday, April 16, Dr. Joesph Turow, Robert Louis Shayon Professor of Communication at the Annenberg School, delivered the Pockrass Memorial Lecture at Penn State University. His lecture was titled: "Advertisers, Audiences and the End of Television."
"Established in the name of Robert M. Pockrass, a member of the University's journalism faculty from 1948 to 1977, the lecture honors Pockrass' memory and his many contributions to the College and University. A popular colleague among faculty members and a popular instructor among students, Pockrass taught radio news writing, among other courses. A 2005 New York Times Magazine article referred to Professor Turow as 'probably the reigning academic expert on media fragmentation.' He is the author of more than 60 articles and nine books on mass media industries. Professor Turow compiles continuing national surveys of the American public on issues relating to marketing, new media, and society. Another area of his work involves depictions of health care in the media, particularly television. As one example, he and Annenberg graduate students received funding from the Robert Wood Johnson Foundation to produce a video presentation about the impact of television’s prime-time medical images for patients’ understanding of doctors and hospitals." --Penn State's College of Communications website