Amy B. Jordan, Ph.D., Adjunct Full Professor of Communication, is collaborating with researchers from the Penn Perelman School of Medicine on an project called the Healthy Brain Initiative.
Grants from the Centers for Disease Control (CDC) will help fund the “Healthy Brain Initiative Network Collaborating Center," which will be led by Jordan and Jason Karlawish, MD, associate director of the Penn Memory Center and director of the Alzheimer’s Disease Center’s Outreach, Recruitment and Education Core. Jordan is co-director of Penn PRC’s Communications and Dissemination Core. She also is associate director of the Annenberg Public Policy Center.
The program, "Public Health Communications: Culturally Relevant Messages and Strategies to Promote Awareness about Dementia, including Alzheimer’s Disease" is a collaboration between Dr. Karlawish and Dr. Jordan that will identify key issues related to communicating about cognitive health and Alzheimer's disease. As part of this project, the investigators will design and develop public health messages focused on promoting cognitively healthy behaviors. Messages will be relevant for the two most common ethnic groups in the Philadelphia area, African Americans and non-Latino Whites.
“Effective messaging to promote healthy behaviors must be done with a solid framework of evidence that supports the targeted behavior and the messages people see. With the support of the CDC, we will be part of a national effort to begin this for brain health. This is a great opportunity to have a national impact,” Jordan said.