The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes Wins Best Book Award

Diana C. Mutz, Ph.D., the Samuel A. Stouffer Professor of Communication and Political Science and Seth K. Goldman, Ph.D., assistant professor of communication at the University of Massachusetts, Amherst won the Frank Luther Mott - Kappa Tau Alpha Journalism & Mass Communication Research Award​ for the best book published in 2014 for The Obama Effect: How the 2008 Campaign Changed White Racial Attitudes (Russell Sage Foundation). The authors show how Obama and his family served as "positive exemplars" and how ubiquitous mediated exposure countered negative stereotypes and changed white racial attitudes.

Named in honor of Frank Luther Mott, Pulitzer Prize winner, educator and long-time leader of Kappa Tau Alpha, the award is made for the best research-based book about journalism or mass communication published each year. "Goldman and Mutz have produced something that not only pushes the envelope of scholarly inquiry but also provides an intriguing framework for further research," said Jeff Fruit, a finalist judge and vice-president of Kappa Tau Alpha.

Kappa Tau Alpha, the national college honor society founded in 1910 for scholarship in journalism and mass communication, has recognized research contributions to the field since the inauguration of the award in 1944. Entries are judged by a panel of university professors of journalism and mass communication and national officers of Kappa Tau Alpha.