Prediction and Change of Behavior Symposium held in honor of Martin Fishbein

The Annenberg School for Communication organized "Prediction and Change of Behavior - A Symposium in Honor of Martin Fishbein," organized to recognize Dr. Fishbein's significant achievements and contributions to the Communication field on his 70th birthday. Over 130 people attended the two day conference, featuring presentations and discussions on Attitudes and Behavior and Health Promotion.

Annenberg School professors Joseph Cappella, Robert Hornik and John Jemmott, along with colleagues from across the country, presented papers and projects exemplifying major aspects of Marty’s contributions to Communication research, through concepts, applications, and thousands of studies that address his work across many substantive areas.