Turow Discusses Privacy in Multichannel Marketing Interview

Professor Joseph Turow discusses privacy in an era when online advertisers are capable of mining information about individuals based on their everyday use of the internet and even mobile phones. The interview with Professor Turow appears in the current issue of Multichannel Marketing.

Excerpted quote: “I think going forward; privacy on mobile phones is a really big issue. Everyone is talking about mobile phones in so many different ways and every year people say this is the year of the mobile phone. But, there are technologies now that make it increasingly useful for advertisers to go after people on mobile phones and try to use data to target them.”