Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication, will talk about his new book, The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth (Yale University Press, 2011) on Wednesday, February 8, at 6 p.m. at the Penn Bookstore, 36th and Walnut Streets, Philadelphia.
“An eye-opener that will startle readers, the book offers grist for policy makers and others battling to preserve a shred of privacy in America." - Kirkus Review
"[Turow] has produced an important and insightful book." - Publishers Weekly