Professor Joseph Turow publishes op ed on Google/DoubleClick merger


A newspaper op ed on Google’s intention to purchase DoubleClick, written by Joseph Turow, Ph.D., the Robert Lewis Shayon Professor of Communication at the Annenberg School for Communication, appears in the October 3, 2007 edition of San Francisco Chronicle. Professor Turow is the author of Niche Envy: Marketing Discrimination in the Digital Age (MIT Press, 2006), a book about the social implications of database marketing.

Opening paragraph: “Google's decision to spend $3.1 billion to buy little-known DoubleClick will affect the future of American media and the way advertisers tell stories about you and me. Eventually, if Google has its way, what we see on the Web, hear on the radio or read in print will largely be based on decisions Google computers make about how different we are and why.”