Turow: Half of Online Americans Don’t Know What a Privacy Policy Is

Research by Professor Joseph Turow into Americans’ understanding of online privacy policies was prominently cited in a story by the Pew Research Center’s FactTank: News in the Numbers.

“Back in 2003, when [Turow] first surveyed home internet users on this subject, 57% believed (again, incorrectly) that when a website has a privacy policy, it will not share their personal information with other websites or companies. A decade later, little has changed,” the story said.

Turow was also interviewed for the story, saying “many people don’t actually read privacy policies; they simply look at the label. And the intuitive understanding — the cultural understanding — of the label is that when something says ‘privacy policy,’ it protects your privacy.”

The full story can be seen here.