Turow Shares Perspective on the Apple Watch with NBC News

Joe Turow Apple Watch at Annenberg School for Communication ASC UPenn
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Professor Joseph Turow spoke to NBC News about the new Apple Watch on the day the company unveiled the long-awaited latest technology.

"People wear watches, they don't wear phones," Turow said. "Apple clearly saw what it was doing as more than just a piece of technology. It was a fashion statement."