Turow Shares Perspective on the Apple Watch with NBC News

Joe Turow Apple Watch at Annenberg School for Communication ASC UPenn

Professor Joseph Turow spoke to NBC News about the new Apple Watch on the day the company unveiled the long-awaited latest technology.

"People wear watches, they don't wear phones," Turow said. "Apple clearly saw what it was doing as more than just a piece of technology. It was a fashion statement."