"Book Review: We Were Feminists Once: From Riot Grrrl to Covergirl®, the Buying and Selling of a Political Movement." Communication and the Public, 2017.

Type: 
Article
Author(s): 
Rosemary Clark-Parsons

In We Were Feminists Once: From Riot Grrrl to Covergirl®, The Buying and Selling of a Political Movement, Andi Zeisler, cofounder of Bitch Media, takes readers on a whirlwind tour through what she calls contemporary feminism’s “uncanny valley” (p. 74). From “empowering” commercials for tampons, to underwear emblazoned with feminist slogans, to celebrities embracing the once maligned f-word like the latest designer handbag, to corporate CEOs aligning the movement’s rhetoric with capitalist values, Zeisler documents popular culture’s cooptation of “facsimiles” of feminist “ideas, objects, and narratives that are, on closer inspection, almost exclusively about personal identity and consumption” (p. 74). Zeisler’s book, as entertaining to read as it is thoroughly researched, draws on a plethora of media texts, consumer goods, historical moments, and cultural phenomena to introduce a popular audience to the steady rise of marketplace feminism.

Published in Volume 2, Issue 1, pages 102-103