With the declining number of Internet protest events in recent years, online activism in China has suffered a setback. This is due significantly to the implementation of new forms of governing online expression. At the center of these new forms is a set of discourses of wenming, the Chinese characters for which can be translated as both “civilization” and “civility.” As civilization, wenming operates as an ideological discourse of legitimation, whereas as civility, wenming functions as a strategic technology for Internet governance. After tracing the evolution of the ideological discourse of wenming, this article analyzes the technologies of civility used for managing online speech in China. Two case studies illustrate how the technologies of civility are used to demobilize the emotions of online protest.