Similarities between Donald Trump and Harry Potter’s nemesis, Lord Voldemort, have not gone without notice during the 2016 campaign (e.g., Hartmann 2016, Schneck 2016). Such comparisons could amount to little more than poking fun at a political opponent. More recently, however, even Trump supporters seem to be buying into the analogy, purchasing Trump posters featuring their candidate in front of an American flag as backdrop, with a quote from the Dark Lord himself: "There is no good and evil, there is only power, and those too weak to seek it" (Rowling 1997: 211; see also Farah 2016; Isaac 2016). In this study the author evaluates the relevance of Harry Potter consumption–both reading Harry Potter books and viewing Harry Potter movies–to attitudes toward Donald Trump, the presumptive Republican nominee for president in 2016. If Trump is analogous to Voldemort – indeed some have begun using the term “Trumpdemort” (see www.redbubble.com)—then one would expect Harry Potter readers and viewers to be more likely to oppose Trump and his policies.
Published in Volume 49, Issue 4, pages 722-729