Elisa Baek is broadly interested in using neuroscientific tools to understand questions of interest in Communication. Specifically, she is interested in the underlying cognitive mechanisms that lead to successful information propagation in both communicators and receivers of influence.
Baek seeks to answer questions such as: what are the neural antecedents of successful communication, influence, and persuasion? How do people who are good at influencing other people use their brains differently? What are the neurocognitive mechanisms that influence an individual's propensity to spread an idea?
Baek received her B.A. in Communication and Cognitive Neuroscience at the University of Pennsylvania. Prior to coming to Annenberg, she worked as a market research analyst at The Nielsen Company and as a social influencer manager at a start-up.