Laura Gibson, Ph.D.
Laura Gibson is currently managing a study as part of the UPenn TCORS project which looks at the relationship between tobacco content in the media environment and its impact on youth and young adults' tobacco use intentions and behavior across time (collecting data weekly from June 2014 - December 2017). She began her work in health communication with formative and summative evaluations of the city of Philadelphia's anti-smoking mass media campaign (airing December 2010 - March 2012). She has also studied the anti-smoking graphic warning labels proposed by the FDA, and conducted research to identify the most effective messages for youth and young adult smoking prevention and cessation campaigns for the FDA. Outside of tobacco control, she has also worked on testing the impact of seeking information about a prostate cancer screening test on men's likelihood of undergoing prostate cancer screening, and developing a mammography decision aid for younger women who are at low-risk for breast cancer.
Laura Gibson joined the Health Communication group at the Annenberg School for Communication in 2010. Her research interests focus on how to make effective public health interventions with the capacity to improve the health of large numbers of people. She has primarily been involved in the development and evaluation of anti-tobacco mass media campaigns.