Danny Kim is interested in the role that people's perceptions of and relationships with media brands play in media preferences and consumption. Utilizing his background in media production and the social sciences, he hopes to bridge the gap between research and practice, with a firm belief in the cyclical relationship between research, practice, and pedagogy.
Prior to coming to Penn, Kim worked as project manager at the University of Southern California (USC) Dornsife Mind & Society Center, led by Dr. Daphna Oyserman and Dr. Norbert Schwarz. He has also worked as research assistant for Dr. Sheila Murphy at the USC Annenberg School for Communication & Journalism and as a student engineer at the USC School of Cinematic Arts Digital Media & Technology department.
Kim received his BA cum laude in interactive entertainment from the USC School of Cinematic Arts, where he was a student of Tom Frisina, Richard LeMarchand, and Jason Squire, and his master's in communication management (MCM) from the USC Annenberg School for Communication & Journalism.
His work has been published in the International Journal of Communication and the International Journal on Media Management.
- COMM245: Teens and Screens (TF, Sp2017/2018)
- COMM362: Visual Communication Lab (TF, Fa2016)
- COMM462: Digital Media Lab (TF, Sp2016)