Jennifer Morgan, M.P.H., Ph.D.
Jennifer Morgan's research focuses on health communication—media campaigns, message design, and persuasive communication—and explores how health communication strategies and interventions can prevent and control cancer. She is especially interested in ensuring health communication strategies serve vulnerable populations effectively. She uses both qualitative and quantitative methods to address questions with theoretical and practical implications.
Morgan enjoys collaborating on many research problems. She recently first authored a systematic review evaluating how people think about chemical in cigarettes. She has coauthored studies examining how to best disclose the information about the chemicals in cigarettes to the public. She has led studies examining the role of social interactions (interpersonal communication) on the effectiveness of pictorial cigarette pack warning labels. Combined, these projects draw on social and behavioral sciences literature to advance theoretical knowledge of communication processes that can positively impact cancer outcomes.
Jennifer Morgan is Research Director of the Penn Tobacco Center of Regulatory Science (TCORS).