Jinha Kim, Ph.D.
Jinha Kim’s research has focused on refining defensive mechanisms against public health messages about e-cigarettes, specifically among individuals with pre-existing health beliefs and hardened behaviors. Paralleling this line of research, she has also examined how the e-cigarette policy frames (as a new health-related, controversial technology) have evolved overtime, in an effort to identify some of the common and divisive grounds among the major actors in the issue. Her research utilizes both quantitative and qualitative methods to inform the different aspects. She received her Ph.D. in mass communications from the University of Wisconsin-Madison, and M.A. and B.A.in journalism and mass communication from Korea University, with a double-major in political science.
Jinha Kim is a postdoctoral fellow at the Penn Tobacco Center of Regulatory Science.