Laura Gibson, Ph.D.
Laura Gibson joined the Penn Medical Ethics & Health Policy (PEACH) Lab at the Perelman School of Medicine as an Assistant Research Professor in 2018. Her research interests focus on how to make effective public health interventions with the capacity to improve the health of large numbers of people. She has primarily been involved in the development and evaluation of anti-tobacco mass media campaigns, and has managed studies as part of the Penn TCORS project since 2010.
She began her work in health communication with formative and summative evaluations of the city of Philadelphia's anti-smoking mass media campaign. She has also studied the anti-smoking graphic warning labels proposed by the FDA, and conducted research to identify the most effective messages for youth and young adult smoking prevention and cessation campaigns for the FDA. Outside of tobacco control, she has also worked on testing the impact of seeking information about a prostate cancer screening test on men's likelihood of undergoing prostate cancer screening, and developing a mammography decision aid for younger women who are at low-risk for breast cancer.