Melissa Mercincavage, Ph.D.
Melissa Mercincavage's research interests include biobehavioral determinants of nicotine dependence, nicotine reduction, biomarkers of tobacco and carcinogen exposure, and communication related to marketing of tobacco products. Her previous and current work focuses on understanding perceptions of low nicotine content cigarettes (e.g., health beliefs, norms, attitudes), as well as their influence on smokers' behavioral and subjective responses to, and future use of, these products. She received her doctoral and master's degrees in biobehavioral health from the Pennsylvania State University, and her bachelor's degree in psychology from the University of Pittsburgh.
Melissa Mercincavge, Ph.D., is a postdoctoral researcher at the Annenberg School for Communication’s Tobacco Center of Regulatory Science (TCORS).